What To Do With Your LinkedIn Profile If You’re Starting a Business?

I get this question all the time, and it basically goes something like this. “I’m working, but I’ve also started a business. How do I use LinkedIn for my new business without tipping off my current boss?” I really, really wish I had an answer to that, but I don’t! At least I don’t have … Read more…

Three Important Things Everyone Notices First On Your LinkedIn Profile

The most important part of LinkedIn for an individual user is the profile. Your profile tells everyone who you are, and from there they can decide if they want to connect with you, answer your messages, and potentially do business with you. If you screw up your profile, you’re dead in the water before you … Read more…

Small Businesses Don’t Need Social Media Managers

If you run a small business, you’ve no doubt wondered if you need to hire someone to keep up with all the social media. After all, there’s Facebook, Instagram, LinkedIn, YouTube, Twitter, SnapChat, and many, many more. It’s a daunting task to think about socially selling your business’s products on all those channels and more. … Read more…

Three Steps to Landing a Great Job Using LinkedIn

Normally, I write about how entrepreneurs and businesses can use LinkedIn, but I also know there are a lot of folks (as in millions) who want new jobs, and since I’m a very proficient LinkedIn user, I thought I’d take a moment and help the rest of you guys out! So, you want a new … Read more…

The Importance of LinkedIn Recommendations and How to Get More of Them

Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of social proof, and they are very, very important. Yet, most users have few if any of them! Let’s talk about how … Read more…