Small Businesses Don’t Need Social Media Managers
If you run a small business, you’ve no doubt wondered if you need to hire someone to keep up with all the social media. After all, there’s Facebook, Instagram, LinkedIn, YouTube, Twitter, SnapChat, and many, many more. It’s a daunting task to think about socially...
Three Steps to Landing a Great Job Using LinkedIn
Normally, I write about how entrepreneurs and businesses can use LinkedIn, but I also know there are a lot of folks (as in millions) who want new jobs, and since I’m a very proficient LinkedIn user, I thought I’d take a moment and help the rest of you guys out! So,...
The Importance of LinkedIn Recommendations and How to Get More of Them
Social proof is one of the big keys to any kind of marketing, on or offline. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn and other sites such as Amazon, recommendations are one form of social proof, and they are very,...
How to Market to Millennials on LinkedIn
So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you...
